Corporate Strategy Analysis Essay

The four basic alternatives when victimization corporate dodging in the plan function of management are concentration, erect integration, concentric go complicatersification, and, conglomerate diversification. After intend the Destination chief executive officer videos regarding Coco-Cola, Southwest Airlines, VF quite a little, and, decamp, I can easily identify the strategy apply by each chief operating officer. Coca-Cola chief operating officer Neville Isdell retired from Coca-Cola in 2001 after(prenominal) serving 35 years with the family. When Mr. Isedell left Coca-Cola sales began to drop, in that respect was high turnover, and low morale endanger the companys future. Mr. Isdell recognized the rent for a naked strategy and qualifying, after seeing what other competitors were doing. He seen that Pepsi had change their options and Coca-Cola needed to do the same. I believe vertical integration strategy was used here. Coca-Cola bought the product vitamin water, i n order to dive into the non- change beverage sector market and expound within the industry. Coca Cola is hard to control the global market by dint of aggressive strategy and branding campaigns, with its carbonated and non-carbonated beverages.Southwest Airlines chief operating officer Gary Kelly has managed to go along the company afloat as one of the almost gainful air lanes in the country. Mr. Kelly always travels at the back of the aircraft, talking to customers and taking notes of their expectations and complaints. I believe that Mr. Kelly used the concentration strategy to heighten only on the airline industry to sustain the companys profitability. In order to maintain mesh, CEO Gary Kellys strategy was to keep comprise low, fly the same 737 aircrafts so that split and maintenance stay easy, and treat all customers like kings and queens including employees. stage business calendar week (2014) However, Southwest Airlines must(prenominal) expand in the future to remain a profitable company. VF Corporation is the largest apparel maker in the world. They are the biggest seller of jeans, such(prenominal) aswrangler and, lee brands. VF CEO Mackey McDonalds focus on planning and preparation for the unhoped-for and customer connection. Mr. McDonalds biggest challenges was the restructuring of the company in 2001, case 13,000 jobs, and moving manufacturing jobs overseas to countries as chinaware and India collectable to cheap labor.The company position was the taste for branding the lifestyle bed the brand they believe that investing in strong consumer recognition is better than high-fashion brands. VF Corporation continues to expand their brands with the recent acquisition of the bird of Jove Creek travel bag Company, and fearful Athletic Company, which sells baseball gear. I count that the CEO used vertical integration strategy to expand their line of products and, dispersion channels. Anne Mulcathy became the first female CEO of Xerox . On the verge on bankruptcy due to weak sales, Xerox CEO firm to cut one one million million million in cost, cut numerous jobs, and shut down the desk-jet printer division. The company vision was to keep the corporate culture intact part pouring money into new technology, such as digital printing and image systems.CEO Anne Mulcathy decided it was time for a complete transformation away from overpriced consumer printer functions that nobody wanted, to high-end digital twist printer and copier. In order for this new strategy to work, Xerox bought Global imaging systems for one and a half billion dollars. The gamble paid off with extend profits and sales. In conclusion, all organizations necessitate different corporate strategies based on their current situation. Corporate strategies are classical in order to sustain profits or to establish a change in direction when the organization fails to give way intended goals. In todays competitive global markets, organization must consider diversification and expansion into unrelated markets.ReferencesBateman, T.S & Scott, AS. (2011), Management Leading & collaborating in a competitive world (9th ed.) Retrieved from The University of Phoenix eBook ingathering database. Business week (2014). Destination CEO video, Southwest Airlines Video file.Retrieved from http//mhlearningsolutions.com/cs/cs.php Business week (2014). Destination CEO video, VF Corporation Video file. Retrieved from http//mhlearningsolutions.com/cs/cs.php Business week (2014). Destination CEO video, Coco Cola Video file. Retrievedfromhttp//mhlearningsolutions.com/cs/cs.php Business week (2014). Destination CEO video, Xerox Video file. Retrieved fromhttp//mhlearningsolutions.com/cs/cs.php